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Concentrates in Austria

Concentrates in Austria

In a rather stagnating category like concentrates, the focus is on adding flavours and increasing consumption occasions. Companies launch more and more concentrates with different tastes and encourage consumers to be creative and mix their own drinks. Mautner’s products Mojito, Strawberry-Daiquiri und Piña Colada, for example, enjoy high demand as cocktail mixers. The company launched the flavour raspberry-peach in 2017 of its MorgenZauber range, which contains 20% fruit and are positioned as a...

Euromonitor International's Concentrates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONCENTRATES IN AUSTRIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Adding Flavours in Order To Increase Consumption Occasions
Liquid Concentrates As Competition To Juice
Competitive Landscape
Growing Private Label in Concentrates
Difference in Positioning and Unit Price
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Continues To Register Growth Despite Maturity
Reducing Sugar But Maintaining Taste Is the Main Objective
International Player Leading, But Followed by Local Company
New Product Developments Strive To Meet All Demands
Stable Forecast for Soft Drinks in Austria
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Austria
Trends
Definitions
Sources
Summary 2 Research Sources

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