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Computers and Peripherals in Portugal

Computers and Peripherals in Portugal

Flexibility and portability continued to drive growth of laptops in 2018. A more-positive economic environment, increasing consumer confidence, continuous releases that offered more-sophisticated high-level performance options and a wide spectrum of prices all had a positive effect on sales of laptops. Successful promotional campaigns encouraging the replacement of old models and rising sales of high-priced convertible laptops led to a higher average unit price in 2018. Gaming also supported gro...

Euromonitor International's Computers and Peripherals in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COMPUTERS AND PERIPHERALS IN PORTUGAL
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Flexibility Continues To Be the Key Driver of Laptops
Business Computers Return To Growth
Monitors Gain Sales Through Gaming
Competitive Landscape
Hewlett-packard Portugal Leads Peripherals
Lenovo Posts the Strongest Volume Growth Within Computers and Peripherals
Promotional Activity Continues To Be Highly Relevant Within the Category
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 2 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 5 Sales of Computers by Category: Business Volume 2013-2018
Table 6 Sales of Computers by Category: Business Value MSP 2013-2018
Table 7 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 8 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 9 Sales of Laptops by Form Factor 2017-2018
Table 10 Sales of Tablets by Operating System 2013-2018
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 22 Forecast Sales of Laptops by Form Factor 2018-2023
Table 23 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Economic Recovery Supports Market Performance
Premiumisation Is the Origin of Growth
Chinese Brands Reinforce Their Position in Portugal
Internet Retailing Is the Most Dynamic Channel
Positive Prospects for Consumer Electronics
Market Data
Table 24 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 25 Sales of Consumer Electronics by Category: Value 2013-2018
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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