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Computers and Peripherals in Germany

Computers and Peripherals in Germany

In 2018, volume sales of computers (business and retail) and peripherals (retail) continued to be impacted by already strong penetration in Germany. Almost every household has at least one computer, if not multiple devices, with new purchases largely limited to replacements of broken or entirely outdated devices. Any growth in either volume or value terms was almost exclusively achieved through sales to businesses or consumers with specific demands, such as gamers.

Euromonitor International's Computers and Peripherals in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COMPUTERS AND PERIPHERALS IN GERMANY
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Manufacturers Set To Focus on Specific Consumer Groups
New Laptops Offer Flexibility and Potential for Growth
Bleak Outlook for Peripherals Requires Creativity and Differentiation
Competitive Landscape
Hp Faces Stronger Competition But Maintains Its Leading Position
Differentiation Necessary for Product Success
Growing Challenges in Tablets Could Lead To Further Concentration
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 2 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 5 Sales of Computers by Category: Business Volume 2013-2018
Table 6 Sales of Computers by Category: Business Value MSP 2013-2018
Table 7 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 8 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 9 Sales of Laptops by Form Factor 2017-2018
Table 10 Sales of Tablets by Operating System 2013-2018
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 22 Forecast Sales of Laptops by Form Factor 2018-2023
Table 23 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Consumer Electronics in Germany Supported by Innovation and Added Value
Convenience, Premiumisation and Sporting Events Help To Offset Negative Factors
Competition Remains Fierce As New International Players Emerge
Specialist Retailers Back on Track With Product Demonstrations, Professional Advice and Online Platforms
An Already High Level of Product Sophistication Set To Limit Future Growth
Market Data
Table 24 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 25 Sales of Consumer Electronics by Category: Value 2013-2018
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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