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Computers and Peripherals in Austria

Computers and Peripherals in Austria

Computers and peripherals (retail) recorded strong volume sales declines in Austria over most of the review period and into 2018, mainly caused by continued strong declines in demand for tablets and desktops. Most households in Austria already have at least one operational computer. Due to the high demand for flexible and mobile devices, laptops are particularly popular. Convertible laptops in particular keep growing in popularity, thereby further driving average unit prices and, thus, value sal...

Euromonitor International's Computers and Peripherals in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COMPUTERS AND PERIPHERALS IN AUSTRIA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Maturity and Lack of Innovation Are Strong Limiting Factors for Sales Growth
Austrian Businesses Are Mostly Small and Traditional, Limiting Business Potential
Low Demand for Peripherals Continues To Dampen Development in Austria
Competitive Landscape
Competition Hots Up Even for Well-known Players
New and Maybe A Little Unexpected - Huawei Continues To Grow in Austria
Domestic Players Face Severe Difficulties
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 2 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 5 Sales of Computers by Category: Business Volume 2013-2018
Table 6 Sales of Computers by Category: Business Value MSP 2013-2018
Table 7 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 8 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 9 Sales of Laptops by Form Factor 2017-2018
Table 10 Sales of Tablets by Operating System 2013-2018
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 22 Forecast Sales of Laptops by Form Factor 2018-2023
Table 23 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Value for Money, Added Benefits and Innovation Remain Essential for Success
Positive Effects Slow Volume Declines and Grow Value Sales in Austria
Leading Player Samsung Electronics Continues To Lose Sales Share
Electronics and Appliance Specialist Retailers Dominate and Internet Retailing Grows
the Outlook Is Poor for Consumer Electronics
Market Data
Table 24 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 25 Sales of Consumer Electronics by Category: Value 2013-2018
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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