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Computers and Peripherals in Austria

COMPUTERS AND PERIPHERALS IN AUSTRIA
Euromonitor International
October 2016
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 2 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 5 Sales of Computers by Category: Business Volume 2011-2016
Table 6 Sales of Computers by Category: Business Value MSP 2011-2016
Table 7 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 9 Sales of Laptops by Form Factor 2015-2016
Table 10 Sales of Tablets by Form Factor 2015-2016
Table 11 Sales of Tablets by Operating System 2011-2016
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 23 Forecast Sales of Laptops by Form Factor 2016-2021
Table 24 Forecast Sales of Tablets by Form Factor 2016-2021
Table 25 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Halt in Volume Sales Decline Due To Rising Wearables Sales and Sporting Events
Samsung Electronics Remains Undisputed Market Leader
Internet Retailing Continues To Grow in Importance
Further Declines Expected Due To Growing Maturity of Consumer Electronics
Key Trends and Developments
Retailing Malaise Expected To Impact Growth in Consumer Electronics
Focus on Smartphone Accessories and Supplements Increases
Long Awaited Hard Disk Tax Has Limited Impact on Consumer Electronics
Market Data
Table 26 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 27 Sales of Consumer Electronics by Category: Value 2011-2016
Table 28 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 29 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 31 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 32 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 33 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 34 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 35 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

Computers and Peripherals in Austria

Decreasing retail volume sales within tablets and declining demand in all other subcategories led to a slight drop in volume sales within computers in Austria in 2016. Volume growth in tablets fell to low single digit territory as demand for advanced computing tablets increased, while the larger media tablets segment saw a strong drop. Due to the lack of real innovation and relatively limited use, consumers who bought such devices during the review period have little motivation to replace them w...

Euromonitor International's Computers and Peripherals in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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