Competitive Strategies in Apparel and Footwear
Competition in global apparel and footwear, while already tough, is intensifying as the industry, despite its fragmentation, is increasingly being driven by large companies and retailers benefiting from economies of scale, streamlined business operations, lean supply chains and big data analytics. This briefing aims to shed light on how these driving forces are influencing consumer behaviour and demand, and what strategies apparel and footwear companies are pursuing to remain competitive....
Euromonitor International's Competitive Strategies in Apparel and Footwear global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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