E-Commerce in North Macedonia


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E-Commerce in North Macedonia

Still in a nascent stage in North Macedonia, e-commerce nevertheless registered robust double-digit growth rates over the review period—growth rates greater than those recorded in most other retailing channels—and that continues in 2019, driven in large part by the increasing number of internet users in North Macedonia and the wider installation of new digital points of sale. Indeed, according to a report from the National Bank, the number of online transactions increased significantly between 2...

Euromonitor International's E-Commerce in North Macedonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


E-Commerce in North Macedonia
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
E-commerce continues to grow in 2019 as number of internet users, digital points of sale increase
More secure payments, demand for convenience drives e-commerce growth in 2019
New industry association continues to support e-commerce in North Macedonia
COMPETITIVE LANDSCAPE
Third party merchants the leader in e-commerce in 2019
Non-grocery retailers maintain significant e-commerce share in 2019 but more leading grocery retailers developing multichannel strategies
Electronics and appliance specialist retailers see e-commerce success in 2019
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2014-2019
Table 2 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 3 E-Commerce GBO Company Shares: % Value 2015-2019
Table 4 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 5 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Sluggish economic performance affects retailing and consumer spending in 2019
E-commerce channel in North Macedonia nascent but continues to see robust growth in 2019
With few new international players, domestic companies continue to dominate retailing in North Macedonia
Retailers responding to heightened price sensitivity with more frequent discounting
Ongoing steady growth expected for retailing over the forecast period as economy strengthens and channels modernise
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year’s Eve
Valentine’s Day
New School Year
Payments and delivery
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Retailing GBO Company Shares: % Value 2015-2019
Table 22 Retailing GBN Brand Shares: % Value 2016-2019
Table 23 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 24 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 26 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources

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