Colour Cosmetics in Malaysia

Colour Cosmetics in Malaysia

With restrictions on movement outside of the home after the introduction of another lockdown in the first months of 2021, many Malaysians significantly reduced their expenditure on perceived non-essential products such as colour cosmetics due to remote working and limited socialising opportunities. This resulted in declining demand across most of the category with the exception of BB/CC creams, although its performance was subdued compared to its dynamic growth recorded over the review period as...

Euromonitor International's Colour Cosmetics in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Malaysia
Euromonitor International
May 2022
List Of Contents And Tables
COLOUR COSMETICS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued lockdown in the first half of 2021 results in declines across much of colour cosmetics
Popular health and beauty specialist retailers extend consumer reach through omnichannel strategy
Multinationals retain lead in 2021, while increasing number of brands attempt to appeal to younger consumers by highlighting products which support “selfie” trend
PROSPECTS AND OPPORTUNITIES
Improving demand for colour cosmetics from 2022 onwards as social conditions return to normal
Blurring of boundaries likely to gain further momentum
Opening of standalone luxury beauty specialist retailers may help premium colour cosmetics withstand competition over the forecast period
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN MALAYSIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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