Colour Cosmetics in Guatemala

Colour Cosmetics in Guatemala

Value sales of colour cosmetics declined by a significant 23% in 2020, being one of the area’s most negatively impacted by the COVID-19 virus in Guatemala. With restrictions put in place across the country, many consumers were forced to remain at home for long periods of time, limiting the occasions and need to wear colour cosmetics. In addition, with price sensitivity high in the country, these items were not deemed as essentials, with consumers keen to avoid unnecessary spending, limiting thei...

Euromonitor International's Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Guatemala
Euromonitor International
May 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions and lack of socialising leads to deep declines in 2020
Shake up on the distribution landscape as e-commerce and direct sellers grow
Players respond to COVID-19 by focusing on eye products and offering deals
RECOVERY AND OPPORTUNITIES
Positive growth despite a slow recovery, as consumers return to socialising
Social media platforms increase their importance on the colour cosmetics landscape
International trends and online influencers boost growth on the landscape
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook