Colour Cosmetics in Guatemala
Value sales of colour cosmetics declined by a significant 23% in 2020, being one of the area’s most negatively impacted by the COVID-19 virus in Guatemala. With restrictions put in place across the country, many consumers were forced to remain at home for long periods of time, limiting the occasions and need to wear colour cosmetics. In addition, with price sensitivity high in the country, these items were not deemed as essentials, with consumers keen to avoid unnecessary spending, limiting thei...
Euromonitor International's Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Colour Cosmetics in Guatemala
- Euromonitor International
- May 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Lockdown restrictions and lack of socialising leads to deep declines in 2020
- Shake up on the distribution landscape as e-commerce and direct sellers grow
- Players respond to COVID-19 by focusing on eye products and offering deals
- RECOVERY AND OPPORTUNITIES
- Positive growth despite a slow recovery, as consumers return to socialising
- Social media platforms increase their importance on the colour cosmetics landscape
- International trends and online influencers boost growth on the landscape
- CATEGORY DATA
- Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
- Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
- Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
- Table 4 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
- Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
- Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
- Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
- Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
- Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on beauty and personal care
- COVID-19 country impact
- Company response
- Retailing shift
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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