The rise of influencers due to the increasing proliferation of social media in every aspect of consumers’ daily lives has been impressive. According to Relatable, an index of influential creatives on Instagram, there are currently a total of 896 beauty and make-up influencers in Colombia compared to 135,000 tracked in the US. On average, a make-up/beauty influencer in Colombia has 18,714 followers and 3% engagement, not dissimilar to US metrics. These leading voices have higher engagement and mo...
Euromonitor International's Colour Cosmetics in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Colour Cosmetics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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