The expansion of drugstores/parapharmacies chains such as dm and Lilly in Bulgaria over the review period stimulated increased demand for upper-priced mass beauty and personal care products. The digital consumers of ‘generation Z’ and millennial generation were the most influential consumer group for sales of colour cosmetics in Bulgaria towards the end of the review period. Companies present in the category have thus adapted to their shopping preferences, focusing on developing internet retaili...
Euromonitor International's Colour Cosmetics in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Colour Cosmetics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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