Coffee in 2016: From Premium to Luxury
The global coffee industry is at a crossroads, enjoying unprecedented growth, yet facing a complex competitive environment. Developed markets offer competition, commodification and demand for more premium offerings. In emerging markets, coffee culture expands apace, yet meeting demand among lower-income consumers remains challenging. At the centre of it all is the coffee shop, the axis around which the entire industry turns, and an emerging presence in the global luxury market.
Euromonitor International's Coffee in 2016: From Premium to Luxury global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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