Poles are bound to a traditional way of drinking fresh ground coffee but they are also looking for diversification and new experiences too. That is why fresh coffee beans saw significant growth of 19% in current value terms in 2016, which was even stronger than the growth of 16% seen by fresh ground coffee pods. Consumers are open not only to new tastes but also new and more convenient ways of making coffee – especially compared to making coffee by pouring hot water onto ground coffee in a cup –...
Euromonitor International's Coffee in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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