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Coffee in Kenya

Coffee in Kenya

The expanding well-connected, well-travelled, urbanised and young Kenyan population – especially in the city centres – is expected to keep playing a pivotal role in the value and volume growth of coffee in the forecast period. These groups are open-minded and are therefore wiling to test new products, are less health conscious and have a high purchasing power. Therefore, brands that offer convenience, affordability, and appeal to their fast-paced lifestyles will be able to attract and maintain t...

Euromonitor International's Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COFFEE IN KENYA
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Young Population Remains A Key Growth Driver in 2016
Coffee Culture Maintains Steady Growth
Nestlé Expected To Maintain Market Leadership
Competitive Landscape
Convenience Retail Strategy Makes A Comeback
Foreign Investors Keen on Kenyan Coffee
Instant Coffee Expected To Drive Growth
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Executive Summary
Coffee and Tea and Other Hot Drinks All Set To See Growth
Nestlé Exits the Market
Premium Coffee and Tea Attract Significant Investment
Manufacturers Remain Creative With New Speciality Tea Outlets
Positive Volume Growth Expected in the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources

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