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Coffee in Greece

Coffee in Greece

Average unit prices of coffee increased substantially towards the end of the review period with the VAT increase from 13% to 23% in 2015 on all foods and beverages, followed by a further increase to 24% in 2016, while a special tax introduced on coffee resulted in an additional increase. Although coffee is regarded as a staple for most Greek households these increases had a negative effect upon sales and are set to continue to hinder growth for coffee.

Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


COFFEE IN GREECE
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Tax Hikes Lead To Increase in Retail Prices, Re-shaping Coffee Consumption Patterns
On-the-go Consumption Is the New Trend
On-the-go Supports the On-trade
Competitive Landscape
Fragmentation the Key Trend in the Competitive Landscape
Private Label Gains Share
Jacobs Douwe Egberts Hellas Expands Its Portfolio
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
Executive Summary
On-the-go the Key Trend in Coffee
Taxation Hikes Hit Coffee
Hot Drinks Is Becoming More Fragmented
Premiumisation Drives New Product Developments
Tourism Creates Lucrative Growth Opportunities
Market Data
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Sources
Summary 1 Research Sources

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