Average unit prices of coffee increased substantially towards the end of the review period with the VAT increase from 13% to 23% in 2015 on all foods and beverages, followed by a further increase to 24% in 2016, while a special tax introduced on coffee resulted in an additional increase. Although coffee is regarded as a staple for most Greek households these increases had a negative effect upon sales and are set to continue to hinder growth for coffee.
Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.