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Coffee in Bulgaria

Coffee in Bulgaria

Retail value sales of coffee saw significant growth in 2019, benefiting from heavy marketing and promotional activities. Modern grocery retailers were active in running these promotions, offering discounts on pricing, with some products being half-price. Many of the major players took part in these discounts, including leading brand Nova Brasilia, second-ranked Jacobs and third player Nescafé Dolce Gusto. Nescafé heavily promoted both its instant coffee, and Nestlé 3-in-1, and Spetema, Tchibo bo...

Euromonitor International's Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Coffee in Bulgaria
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Major Players Benefit From Price Promotions and Respond To Consumer Demands for Premium Offerings
Bean-to-cup Coffee Machines Are on the Rise, Benefiting From Time-saving and Eco-friendly Advantages
High Foodservice Prices Boost Sales of Instant Coffee; However the Rise of the Coffee Culture Still Threatens Instant Coffees Success
Competitive Landscape
Competition Is Fierce at the Top, As Nestlé Bulgaria and Jacobs Douwe Egberts Turn To Promotional Activities To Boost Sales
Petrol Stations Remain A Significant Outlet for Coffee Sales, With Players Forming Exclusive Relationships With Establishments To Boost Sales and Awareness
Competitors Open New Coffee Chains As the Coffee Culture Increases in Bulgaria
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2014-2019
Table 2 Retail Sales of Coffee by Category: Value 2014-2019
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 7 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 8 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 10 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024
Executive Summary
2019 Sees Significant Growth for Hot Drinks, Boosted by the Growing Coffee Culture and High-levels of Availability
Health and Wellness and A Growing Interest in Products Origins Drives Demand for A Diverse Range of Hot Drinks
Nestlé and Jacobs Douwe Egberts Switch Leading Positions But Continue To Dominate Hot Drinks by Focusing on Price and Innovation
A Wider Variety of Distributors, Including Global Chains and Specialists Stores, Benefit Sales of Hot Drinks
the Development of Hot Drinks Will Benefit From Price Promotions and the Expansion of Tea and Coffee Specialists
Market Data
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 17 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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