Coca-Cola Hellenic Bottling Company SA in Alcoholic Drinks (Greece)
While non-alcoholic drinks will remain the company’s primary focus over the forecast period, it will continue to increase investment in its activities in alcoholic drinks, specifically in spirits. The company’s portfolio in the latter category expanded in 2016 after it took over a number of Campari-Milano brands that were previously distributed by Amvyx. These included Aperol, which was one of the best-performing brands in Greek alcoholic drinks in terms of total volume sales growth during the y...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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