Coca-Cola HBC Hungary Kft in Health and Wellness (Hungary)
Coca-Cola’s goal is to strengthen its position as the largest supplier of HW soft drinks in Hungary through innovative, ubiquitous ATL and BTL marketing for its traditionally high-quality and well-known carbonate brands. Coca-Cola will continue to prevent any potential loss in its base of health-conscious consumers by expanding its portfolio with better for you, reduced sugar and sugar free variants of its soft drinks. The company is focusing on launching innovations in the form of zero sugar br...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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