Coca-Cola Enterprises Ltd in Health and Wellness (United Kingdom)
The inception of Coca-Cola European Partners created a unified European entity for Coca-Cola, which operates in nearly all Western European countries. This new organisation will focus on streamlining marketing and new product developments across the continent. Coca-Cola notably announced its new One Brand global marketing strategy in January 2016, which it had previously trialled in the UK since March 2015. In terms of new product development, the company is expected to widen its range of HW opt...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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