Citizen de Mexico SA de CV in Personal Accessories (Mexico)
Citizen de Mexico’s main strategy is to maintain its position as a quality global brand in watches. Over the review period the company faced increasing competition from a number of established and new players, which aggressively leveraged fashion brands and brand exposure. Citizen’s global plan is to increasingly move from a product to a brand, with the implementation of a multi-brand strategy for the Citizen brand being at the core of its growth. To do so the company will need to increase its p...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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