Following a significant rise in the average unit price of cigarettes in 2013, prices started stabilising in 2014 when manufacturers expanded their efforts to capture the demand for economy cigarettes. However, cigarettes declined in retail volume terms in 2015 as the price gap between economy and premium brands shrunk while smokers, who had previously shifted to economy cigarettes, began upgrading to premium brands, thereby resulting in lower consumption.
Euromonitor International's Cigarettes in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Cigarettes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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