After years of high growth, the development of cider/perry was more modest in 2015. The main reason for this was that the growth of Jillz, the leading cider brand from Heineken, slowed down. Heineken continued to invest in the Jillz brand, but because of the popularity of radler beer, Jillz was not able to sustain its high growth rate. Radler, which is beer mixed with fruit juice, has taken the Netherlands by storm. In 2015 both Heineken (Amstel Radler Apple-Lime) and Bavaria were launched with...
Euromonitor International's Cider/Perry in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Cider/Perry market;
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Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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