In 2016, cider remained a seasonal beverage offered and consumed mostly during December for Christmas and New Year celebrations. Although Heineken México introduced the Strongbow cider brand in 2012, which is available throughout the year and is positioned as an alternative to beer or RTDs, the brand still only accounted for 1% of total volume sales in 2016.
Euromonitor International's Cider/Perry in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Cider/Perry market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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