Cider/Perry in Japan

Cider/Perry in Japan

Cider/perry saw ongoing growth in 2018, though its rate of expansion continued to slow, and the category remains niche in the Japanese market. The core consumer base for cider/perry is comprised of female and young adult consumers of legal drinking age who are attracted to its relatively natural and, therefore, healthier positioning, fruity flavour and low alcohol content, which tends to range from 3% to 5% abv. However, cider/perry’s core consumer base overlaps significantly with the consumer b...

Euromonitor International's Cider/Perry in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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