Despite dynamic growth in recent years, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as the primary alcoholic beverage in Germany, and the presence of domestic apple wine, which according to Euromonitor International’s definition is not cider/perry. However, cider/perry recently attracted large investment from leading international companies Carlsberg and Heineken, with new products and a significant incre...
Euromonitor International's Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Cider/Perry market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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