Cider/perry sales increased by 2% in total volume terms during 2015, slower than the 4% average between 2010 and 2015. Volume sales growth, however, surpassed the 1% registered in 2014, mostly because the economy deteriorated in 2015. Cider/perry has, in general, products perceived to be low-value, so consumers tend to substitute more expensive products – such as sparkling wine and wine-based RTDs – with them whenever their disposable income shrinks.
Euromonitor International's Cider/Perry in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Cider/Perry market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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