Premiumisation continued in chocolate confectionery over the review period, especially in big cities such as Ho Chi Minh City, mainly thanks to increasing incomes and Westernisation in Vietnamese culture. Many consumers preferred imported chocolate confectionery products for their good quality and better and more elegant packaging, which could be usually considered as something of a luxury and given as gifts on special occasions. Thus, in line with rising premiumisation, many domestic...
Euromonitor International's Chocolate Confectionery in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Chocolate Confectionery market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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