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Chocolate Confectionery in Belgium

Chocolate Confectionery in Belgium

PROSPECTS
Chocolate confectionery remains stable
Belgian consumers are lovers of chocolate and are not letting health concerns change their habits. This is particularly the case when it comes to seasonal chocolate.

Healthier and premium-positioned chocolate confectionery drives value growth
Along with smaller portions of chocolate confectionery, Belgians are also looking for healthier chocolate, with such developments being most apparent in tablets, a category which is witnessing increasing premiumisation. Healthier offerings include chocolate with fruits, nuts or cereals but also dark chocolate with a high cocoa content.

Sustainability is essential
More than premium and organic chocolate, Belgians are also looking for chocolate which is sustainably produced. Information and revelations about the chocolate industry’s supply chain are being increasingly understood by the consumer.

COMPETITIVE LANDSCAPE
Mondelez leads the way in terms of both sales and innovation
Mondelez Belgium remained the leading player in chocolate confectionery in 2018 thanks to offering traditional Belgian brands in almost every category. In addition to leading the category in terms of value sales, the company is also the most active in terms of innovation.

Chocolate confectionery remains a guilty pleasure
Although health and sustainability are becoming increasingly important, chocolate confectionery remains a highly indulgent and impulse-driven purchase. Therefore, manufacturers should be able to attract consumers through developing more appealing and emotional-based packaging.


Chocolate Confectionery in Belgium - Category analysis
HEADLINES
PROSPECTS
Chocolate confectionery remains stable
Healthier and premium-positioned chocolate confectionery drives value growth
Sustainability is essential
COMPETITIVE LANDSCAPE
Mondelez leads the way in terms of both sales and innovation
Chocolate confectionery remains a guilty pleasure
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Packaged Food in Belgium - Industry Overview
EXECUTIVE SUMMARY
Competition from unpackaged food
Volume sales under pressure, but value sales boosted by demand for quality
Private label growth halted by aggressive competition from leading brands
Denser competitive retail landscape also impacts packaged food manufacturers
Difficult environment for packaged food
FOODSERVICE
Sales to Foodservice
Better expectations for foodservice in 2018
Flexitarianism provides opportunity for foodservice
Green and premium strategy attracting Belgian consumers
Consumer Foodservice
Consumers looking for convenience and healthier options
Online ordering and home delivery provides opportunity for foodservice
Positive forecast
CATEGORY DATA
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
MARKET DATA
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research Sources

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