Chinese Soft Drinks Companies: Growth Opportunities, Challenges and Strategies
All soft drinks companies operating in China are facing a slow-growing economy which is affecting sales of soft drinks. Personalised marketing and added-value products demonstrate that brand owners need to engage consumers and need to be innovative to stand out from the competition. Manufacturers should capture Chinese middle-class consumers who are now looking for natural and healthy products.
Euromonitor International's Chinese Soft Drinks Companies: Growth Opportunities, Challenges and Strategies global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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