Retail value sales of chilled processed food grew by 10% in 2014 to reach Bt2.3 billion. This was in continuation of the trend of growth that took place over the review period. Manufacturers of chilled processed food have responded well to the changing needs of consumers. With many consumers working all day or working longer hours and thus having limited time to prepare food, chilled processed food offers convenience. It is also more affordable than fresh food in many locations.
Euromonitor International's Chilled Processed Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Chilled Processed Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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