Consumers in Romania seem to appreciate good quality products and to be more reluctant to shift between products. Communication campaigns launched by leading players proved effective at engaging consumers and increasing brand loyalty. The reason for this is the consumer preference for processed products. With a broad mixture of both national and international players, Romanians have a wide range of products to choose from, which stimulated consumption. However, the trend towards healthier...
Euromonitor International's Chilled Processed Food in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Chilled Processed Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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