The birth rate in Portugal increased in 2015 for the first time since 2010, with this continuing in 2016 and thus supporting the category’s growth. Nevertheless, the share of the population aged 0-14 stood at 14.4%, down from 16% a decade ago. According to the last available data from the National Statistics Office, the number of 0-4-year-olds stood at 443,000 in 2015, while the number of 5-14-year-olds exceeded one million.
Euromonitor International's Childrenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Childrenswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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