Chicobel SA in Hot Drinks (Belgium)
Chicobel has positioned its Pacha brand as a naturally-healthy hot drink with 100% plant-based origins. The company’s focus is to try to benefit from the health and wellness trend. However its product, chicory, still has the reputation of being an outdated product. It is unlikely to witness any significant reverse in the current trend in Belgium which features a declining popularity of chicory amongst the younger generation. The consequence of that trend can be witnessed below in the evolution o...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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