Cheese in Vietnam

Cheese in Vietnam

Westernisation has helped to increase exposure to and popularity of cheese in Vietnam, a product which is not traditionally used in local cuisine. As the country has become more open in its outlook, not just from an economic perspective, but also in the adoption of different global foods and cultures, younger generations in particular, have gained greater interest in trying cheese in different varieties and formats. This trend has been supported by the expansion of Western foodservice brands suc...

Euromonitor International's Cheese in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cheese in Vietnam
Euromonitor International
December 2020
Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics
Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind
Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience
More positive outlook for cheese through both foodservice and retail depending on threat level of virus and return of healthy tourism figures
Greater efforts needed by players to tailor marketing to Vietnamese interests and customs
Spreadable processed cheese to retain dominance due to affordability and familiarity but other processed cheese offering slice format set to record increasing demand
Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook