Cheese in Vietnam

Cheese in Vietnam

Cheese is not a traditional food in Vietnam; it has only appeared in conjunction with increased interest amongst Vietnamese in Western lifestyles and Western food. Westernisation, which is linked by many with a free spirit and personal independence, is significantly attractive to Vietnamese people, especially the youth. Thus, together with expansion of foodservice outlets such as KFC and Pizza Hut, cheese and dishes with cheese such pizzas and hamburgers are increasingly popular in the country.

Euromonitor International's Cheese in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Cheese in Vietnam
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Westernisation Generates Demand But Growth Is Contingent Upon Tailoring Marketing To Vietnamese Interests and Customs
Online Promotion of Ways of Using Cheese With Traditional Vietnamese Food Attracts Attention, Especially of Younger Consumers
Spreadable Processed Cheese Remains Most Popular, Particularly Among Children
Competitive Landscape
Manufacturers Must Invest in Marketing To Grow in Awareness and Demand
Marketing Efforts in Support of Processed Cheese See Positive Results
With Emphasis on Western Food, Foodservice Remains Main Distribution Channel
Category Data
Table 1 Sales of Cheese by Category: Volume 2014-2019
Table 2 Sales of Cheese by Category: Value 2014-2019
Table 3 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 4 Sales of Cheese by Category: % Value Growth 2014-2019
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 6 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 7 NBO Company Shares of Cheese: % Value 2015-2019
Table 8 LBN Brand Shares of Cheese: % Value 2016-2019
Table 9 Distribution of Cheese by Format: % Value 2014-2019
Table 10 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 11 Forecast Sales of Cheese by Category: Value 2019-2024
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Executive Summary
Food Safety Concerns, Expanded Distribution, and Improved Disposable Income Are Among A Host of Reasons Why Packaged Food Sales Were Thriving in 2019
Premium Products Not Only Perform Well, But Often Drive Growth of Entire Categories
in A Highly Fragmented Market, the Top 15 Players and the Artisanal Value Shares Account for the Lion's Share of Market Value Sales
Convenience Store Expansion Beyond Major Urban Areas Continues To Boost Demand for Packaged Food Brands and Products Given More Exposure
There Are Myriad Reasons To Be Optimistic About Continued Strong Value Growth
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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