Character Licensing in fashion, and Homewares and home furnishings in Western Europe
Western Europe is a key region for character licensing across fmcg. While fashion’s appeal and advantages are widely recognised by licensors, licensees and retailers, homewares and home furnishings is increasingly coming to the attention of businesses where penetration of licensing remains low. This global briefing takes readers on an exciting journey shaped by key developments and opportunities presented by a rich and developed region while investigating the retailing landscape.
Euromonitor International's Character Licensing in fashion, and Homewares and home furnishings in Western Europe global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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