Channel Briefing in Alcoholic Drinks
Global alcoholic drinks retailing has historically been dominated by a few Store-based Channels, but from a negligible share a few years ago, the rise of e-commerce is starting to transform the landscape. At the same time, changing demand trends and geopolitical challenges are altering consumer drinking habits. What are the key distribution shifts occurring against this dynamic backdrop?
Euromonitor International's Channel Briefing in Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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