Champion Pet Foods will continue to offer premium dog and cat food and expand its offerings in external markets. The company aims to offer top quality “biologically appropriate” pet food, manufactured in their own premises and using top quality ingredients. This is their main USP. The company will focus on developing new dog and cat food flavour variants under its Orijen and Acana brands, and on increasing its value share in dog treats and cat treats, which it has successfully entered during the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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