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Challenger SAS in Consumer Appliances (Colombia)


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Challenger SAS in Consumer Appliances (Colombia)

Challenger SAS is focused on expanding its product portfolio and strengthening its new product development and promotional activities in major appliances and consumer electronics. The company is also engaged in the process of strengthening its chain of mono-brand retail outlets, building up its business-to-business direct selling to construction companies. After not-so-promising results with its launches in small appliances, the company will continue to focus on its core operations – major...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CHALLENGER SAS IN CONSUMER APPLIANCES (COLOMBIA)
Euromonitor International
January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Challenger SAS: Key Facts
Summary 2 Challenger SAS: Operational Indicators
Production
Competitive Positioning
Summary 3 Challenger SAS: Competitive Position 2015

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