Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala)
Over the forecast period, Cervecería Centroamericana will seek to strengthen its competitive positions in beer and RTDs/high-strength premixes by developing new products and stepping up promotional support for its established brands. At the same time, the company will invest in expanding and improving the efficiency of its distribution network in Guatemala, while also working to increase exports of its various alcoholic drinks brands to foreign markets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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