Store expansion remains as a key strategy for Central Watson, particularly in provincial areas. The company believes there is a lot of demand for personal care products within upcountry region due to the rising number of middle-income customers. At the same time competitiveness is relatively lower than in urban areas. Internet retailing has been introduced in 2015 and aims to support those consumers where there is no Watson’s store located. The company will also emphasise product innovation on...
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