Central Watson Co Ltd in Retailing (Thailand)

Central Watson Co Ltd in Retailing (Thailand)

Store expansion remains as a key strategy for Central Watson, particularly in provincial areas. The company believes there is a lot of demand for personal care products within upcountry region due to the rising number of middle-income customers. At the same time competitiveness is relatively lower than in urban areas. Internet retailing has been introduced in 2015 and aims to support those consumers where there is no Watson’s store located. The company will also emphasise product innovation on...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International
January 2016
Strategic Direction
Company Background
Digital Strategy
Chart 1 Central Watson Co Ltd: Watson's, Parapharmacies/Drugstores in Bangkok
Private Label
Summary 1 Central Watson Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 2 Central Watson Co Ltd: Competitive Position 2015

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