Cat food will record good growth of 7% in current value terms to reach sales of R1, 126 million in South Africa in 2016. Manufacturers will focus on educating consumers on how to give their cats a balanced diet, in line with the growing humanisation trend whereby pet owners look after their pets as they would their children. Some are of the opinion that cats should eat two thirds dry food, with wet food seen as a treat or “mixer”. However, since cats do not naturally drink much water, it is nece...
Euromonitor International's Cat Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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