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Carrefour Comércio e Indústria Ltda in Retailing (Brazil)

Carrefour Comércio e Indústria Ltda in Retailing (Brazil)

Carrefour focuses on a multi-channel strategy in order to increase sales and generate greater brand awareness. Carrefour adopted a new business model in 2014, opening three convenience stores in the city of São Paulo. The company’s convenience store banner now has 44 outlets, all in the state of São Paulo. Also in 2014, the company opened its first Supeco store in Brazil. Supeco is a hybrid of a supermarket/cash and carry, informally known as an atacarejo in Brazil.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Company Background
Digital Strategy
Summary 1 Carrefour Comércio e Indústria Ltda: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Carrefour Comércio e Indústria Ltda: Private Label Portfolio
Competitive Positioning
Summary 3 Carrefour Comércio e Indústria Ltda: Competitive Position 2016

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