Carlsberg is facing difficult conditions in its core European markets; macroeconomic challenges in Eastern Europe and a maturity-driven slowdown in Western Europe. Expansion in Asia Pacific is a key focus for the company, as is adapting to changing demand trends in developed markets through craft-inspired innovation and enhancing its presence outside traditional beer categories. This profile looks at the progress Carlsberg has made, as well as future risks and opportunities.
Euromonitor International’s Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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