Carbonates in Thailand
Off-trade volume sales of carbonates continued to decline in Thailand in 2019 as rising awareness of the health risks associated with a high sugar intake led more consumers to favour other types of soft drinks, such as bottled water. The negative impact of increased health-consciousness was compounded as off-trade unit prices continued to rise due to the sugar tax, which was implemented in late 2017, with an increase in taxation in October 2019. This tax is progressive, meaning it increases in p...
Euromonitor International's Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Carbonates in Thailand
- Euromonitor International
- December 2019
- List OF CONTENTS AND TABLESHEADLINES
- PROSPECTS
- Health concerns and sugar tax continue to depress off-trade demand for carbonates
- Carbonates regarded as somewhat of a luxury by many in times of uncertainty
- On-trade channel offers opportunities as off-trade consumption falls
- COMPETITIVE LANDSCAPE
- Coca-Cola (Thailand) and Pepsi-Cola (Thai) Trading Co remain the clear leaders
- Serm Suk gains share
- Players innovate in order to avoid the sugar tax and attract younger consumers
- CATEGORY DATA
- Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 5 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 6 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- EXECUTIVE SUMMARY
- Rising health consciousness constrains demand for soft drinks in 2019
- Progressive sugar tax continues to fuel price hikes in several categories
- Producers adjust their strategies as competition intensifies
- The health trend and consumer desire for new experiences influence new product development
- Despite challenges, the outlook for soft drinks remains positive
- MARKET DATA
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 31 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
- Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
- Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- APPENDIX
- Fountain sales in Thailand
- Trends
- SOURCES
- Summary 1 Research Sources