In 2016, leading players within carbonates stepped up their marketing efforts to boost volume sales. In addition to aggressive advertising on TV and social media, players within carbonates carried out below-the-line marketing activities in retail channels and sponsored sports events. For example, Serm Suk sponsored the Thailand women’s volleyball team, while Coca-Cola (Thailand) and Pepsi-Cola (Thai) Trading Co sponsored Songkran festival. Aje Thai Co launched a summer promotion for the brand Bi...
Euromonitor International's Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Carbonates market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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