Carbonates in Kazakhstan

Carbonates in Kazakhstan

Despite ongoing consumer interest in reduced sugar drinks and an overall strengthening health awareness in the country, carbonates remained very competitive in Kazakhstan. The category posted a stronger performance than juice and RTD tea due to the strong consumption tradition of carbonates in the country in addition to ongoing recovery after financial turbulence in 2015-2016. Consumers continued to remain frugal in their expenditure and therefore only gradually switched to higher-value products...

Euromonitor International's Carbonates in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Carbonates in Kazakhstan
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Carbonates Remains Competitive in 2019 Despite Health and Wellness Trend
Increasing Health and Wellness Trend Influences Product Choice
Price Plays A Significant Role in Consumers' Choices
Competitive Landscape
International Companies Continue To Lead Thanks To Strong Brand Awareness and Marketing Campaigns
Focus on Health and Wellness in 2019
Local Companies Lead Non-cola Carbonates With Their Established Flavours
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 5 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 6 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Executive Summary
Population Growth, Stable Economy and New Products Ensure Steady Growth in 2019
Stronger Manufacturer Focus on Product Positioning and Ingredients Due To Health and Wellness Trend
Strengthened Position of Domestic Manufacturers Thanks To Investment, New Products and Marketing Efforts
New Products Influenced by Health and Wellness Trend in 2019
Positive Economic and Political Situation and Innovation To Drive Future Sales
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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