Car rental benefited from two trends in 2015. Firstly, a surge in inbound arrivals resulted in growing demand. In order to benefit from this trend, leading car rental companies such as Toyota Rent-a-car and Orix Rent-A-Car thus sought to appeal to foreign customers by offering multilingual booking platforms and in-car navigation and also offering WiFi in cars. These initiatives were particularly strong in areas that are popular among inbound tourists, such as Hokkaido. In Hokkaido the local tour...
Euromonitor International's Car Rental in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Car Rental market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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