Record-breaking tourist arrivals during 2015 were the key factor that boosted car rental in Greece. Car rental value sales increased by 6% in 2015, and the increase would have been even bigger if it were not for the social and economic turbulence that characterised the summer of 2015. At the beginning of 2015, developments pointed towards a double-digit increase; however, the referendum, Grexit scenarios and the imposition of capital controls in the summer took their toll on domestic demand and...
Euromonitor International's Car Rental in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Car Rental market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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