Car Rental (Destination) in Turkey

Car Rental (Destination) in Turkey

Short-term rental transactions and value sales are growing, thanks to the influence of the growth in inbound tourism. 2019 represented a healthy year in terms of tourism flows, and thus demand continues to grow. Towards the end of the review period, ongoing macroeconomic deterioration continued to push up prices of car rentals in Turkey. The exchange rate depreciation of the Turkish lira against foreign currencies, and higher tax rates on cars, increased car rental companies’ operational costs.

Euromonitor International's Car Rental (Destination) in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement Car Rental, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Car Rental (Destination) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Car Rental (destination) in Turkey
Euromonitor International
September 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Inbound Tourism Growth Boosts Demand, But Rental Prices Face Upwards Pressure
Rising Operational Costs Lead To Players Extending Fleet Usage Time
Rising Costs Force Out Weaker Players, But Increasing Number of Flights Boosts Demand
Category Data
Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024
Executive Summary
Inbound Tourism Rises, Boosted by New Istanbul Airport
Online Platforms Become Increasingly Important
Advertising and Promotion Seek To Increase Attractiveness of Turkey in Key Source Markets
Airlines Face Opposing Price Influences, Online Ticket Sales Set To Grow
Infrastructure and Technological Developments Key Factors in Market Performance Over Forecast Period
SWOT
Summary 1 Destination Turkey: SWOT
Market Data
Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024
Sources
Summary 2 Research Sources

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